| 1 | Emily Robinson 4-class monthly | 89 | 53d ago | 0↓ 7 | $888/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 2 | Charlotte Allen 8-class monthly | 89 | 62d ago | 0↓ 4 | $1,032/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 3 | Jennifer Allen 12-class monthly | 86 | 42d ago | 0↓ 8 | $1,668/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Brittany Thomas 8-class monthly | 86 | 48d ago | 0↓ 5 | $1,188/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 5 | Taylor King 12-class monthly | 85 | 62d ago | 0↓ 8 | $1,764/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 6 | Michelle Martinez unlimited | 85 | 40d ago | 1↓ 6 | $2,100/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 7 | Taylor Allen 4-class monthly | 85 | 56d ago | 0↓ 5 | $660/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Michelle Thomas 12-class monthly | 85 | 48d ago | 1↓ 3 | $1,680/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 9 | Lauren Brown 12-class monthly | 85 | 61d ago | 1↓ 4 | $1,776/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Olivia Wilson unlimited | 84 | 62d ago | 1↓ 3 | $2,136/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Natalie Walker 4-class monthly | 84 | 24d ago | 0↓ 6 | $744/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Charlotte Clark 4-class monthly | 84 | 33d ago | 1↓ 7 | $720/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 13 | Brooke Moore 8-class monthly | 83 | 44d ago | 0↓ 8 | $1,080/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Sophia Torres 4-class monthly | 83 | 41d ago | 1↓ 5 | $864/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 15 | Natalie Jones 8-class monthly | 83 | 39d ago | 0↓ 7 | $1,212/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |