Member Retention Intelligence|← Wellington

Retention AI

Wellington · Wellington, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

61%

6-month

38%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

238

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$53,398

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

152

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

33%20/60 · $44,088

12-Class Monthly

26%17/65 · $29,472

8-Class Monthly

27%14/51 · $15,828

4-Class Monthly

56%35/62 · $26,352

Member Risk Table

238 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Michelle Harris 4-class monthly	88	47d ago	0↓ 8	$876/yr
Churn Risk 88% Annual Value $876 Member Since 229d No-Show Rate 89.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
2	Megan King 8-class monthly	88	47d ago	0↓ 4	$1,152/yr
Churn Risk 88% Annual Value $1,152 Member Since 90d No-Show Rate 83.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate19% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Sarah Lewis 12-class monthly	87	52d ago	1↓ 6	$1,644/yr
Churn Risk 87% Annual Value $1,644 Member Since 70d No-Show Rate 88.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tenure6% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Sarah Wright 4-class monthly	87	62d ago	1↓ 4	$744/yr
Churn Risk 87% Annual Value $744 Member Since 550d No-Show Rate 97.0% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop31% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Camille Lewis 8-class monthly	87	61d ago	1↓ 4	$1,056/yr
Churn Risk 87% Annual Value $1,056 Member Since 310d No-Show Rate 95.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop31% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
6	Amelia King 12-class monthly	86	47d ago	0↓ 4	$1,848/yr
Churn Risk 86% Annual Value $1,848 Member Since 326d No-Show Rate 93.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
7	Michelle Wilson 4-class monthly	86	62d ago	1↓ 6	$696/yr
Churn Risk 86% Annual Value $696 Member Since 705d No-Show Rate 83.8% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Ashley Jones 4-class monthly	85	32d ago	0↓ 8	$684/yr
Churn Risk 85% Annual Value $684 Member Since 149d No-Show Rate 85.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency38% Frequency drop33% No-show rate20% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Ashley Wilson 8-class monthly	85	59d ago	1↓ 5	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 520d No-Show Rate 88.9% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency40% Frequency drop33% No-show rate21% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
10	Ava Johnson 12-class monthly	85	51d ago	1↓ 4	$1,668/yr
Churn Risk 85% Annual Value $1,668 Member Since 584d No-Show Rate 99.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop32% No-show rate24% Membership tier2% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
11	Rachel Lee 12-class monthly	85	49d ago	0↓ 4	$1,692/yr
Churn Risk 85% Annual Value $1,692 Member Since 691d No-Show Rate 93.9% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Morgan Hall 4-class monthly	83	47d ago	0↓ 5	$672/yr
Churn Risk 83% Annual Value $672 Member Since 424d No-Show Rate 72.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
13	Rebecca Martinez unlimited	83	39d ago	1↓ 3	$2,184/yr
Churn Risk 83% Annual Value $2,184 Member Since 189d No-Show Rate 96.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop31% No-show rate23% Membership tenure4% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Michelle Hill 4-class monthly	82	46d ago	1↓ 5	$804/yr
Churn Risk 82% Annual Value $804 Member Since 416d No-Show Rate 67.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate16% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Olivia Moore 8-class monthly	82	37d ago	1↓ 7	$1,116/yr
Churn Risk 82% Annual Value $1,116 Member Since 302d No-Show Rate 69.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier4% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 238

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$53,398

Annual Revenue Protected

$16,019

by retaining 10 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly