| 1 | Jennifer Scott 4-class monthly | 92 | 47d ago | 1↓ 4 | $744/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Camille Jones 4-class monthly | 87 | 40d ago | 0↓ 7 | $828/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 3 | Ashley Flores 4-class monthly | 86 | 42d ago | 0↓ 5 | $768/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Brooke Moore 4-class monthly | 86 | 39d ago | 1↓ 3 | $708/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Rachel King 4-class monthly | 86 | 40d ago | 1↓ 3 | $900/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Kate Wright 8-class monthly | 86 | 47d ago | 1↓ 5 | $1,104/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 7 | Riley Nguyen unlimited | 86 | 55d ago | 0↓ 7 | $2,316/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 8 | Olivia Harris 4-class monthly | 86 | 60d ago | 0↓ 4 | $780/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Sarah Martinez 4-class monthly | 86 | 37d ago | 0↓ 4 | $804/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Riley Allen 4-class monthly | 85 | 63d ago | 0↓ 4 | $804/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Ava Torres 4-class monthly | 85 | 52d ago | 0↓ 8 | $720/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Amanda Moore 4-class monthly | 84 | 38d ago | 1↓ 5 | $756/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Michelle Robinson 12-class monthly | 84 | 32d ago | 0↓ 7 | $1,728/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 14 | Morgan Anderson 4-class monthly | 84 | 55d ago | 1↓ 3 | $780/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Jordan Scott 4-class monthly | 83 | 45d ago | 1↓ 5 | $852/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |