| 1 | Jordan Jones 4-class monthly | 90 | 38d ago | 0↓ 7 | $708/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 2 | Morgan Walker 4-class monthly | 89 | 42d ago | 0↓ 4 | $792/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 3 | Megan Brown 4-class monthly | 89 | 57d ago | 0↓ 6 | $684/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 4 | Jennifer Flores 12-class monthly | 87 | 59d ago | 0↓ 6 | $1,632/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Brittany Torres 4-class monthly | 86 | 41d ago | 1↓ 7 | $888/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 6 | Amelia Brown 8-class monthly | 85 | 38d ago | 1↓ 5 | $1,092/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 7 | Rachel Thomas unlimited | 85 | 52d ago | 1↓ 6 | $2,148/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Amanda King unlimited | 85 | 43d ago | 0↓ 6 | $2,316/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 9 | Sarah Flores unlimited | 84 | 49d ago | 0↓ 4 | $2,316/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Natalie Jackson 8-class monthly | 83 | 45d ago | 1↓ 3 | $1,260/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Taylor Harris 4-class monthly | 81 | 37d ago | 0↓ 6 | $888/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 12 | Nicole Jackson 12-class monthly | 81 | 26d ago | 1↓ 5 | $1,848/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Olivia Garcia 12-class monthly | 80 | 45d ago | 0↓ 8 | $1,788/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Stephanie Jackson unlimited | 80 | 62d ago | 1↓ 7 | $2,268/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Natalie Thomas unlimited | 79 | 52d ago | 1↓ 6 | $2,136/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |