Member Retention Intelligence|← Merrick Park

Retention AI

Merrick Park · Coral Gables, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

64%

6-month

41%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

332

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$79,550

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

213

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

32%26/81 · $57,684

12-Class Monthly

40%37/92 · $64,992

8-Class Monthly

38%30/80 · $34,320

4-Class Monthly

33%26/79 · $19,716

Member Risk Table

332 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Michelle Taylor 4-class monthly	90	59d ago	0↓ 4	$660/yr
Churn Risk 90% Annual Value $660 Member Since 104d No-Show Rate 87.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop31% No-show rate19% Membership tenure6% Membership tier6% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Rebecca Johnson 8-class monthly	87	36d ago	0↓ 4	$1,092/yr
Churn Risk 87% Annual Value $1,092 Member Since 279d No-Show Rate 96.9% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Amelia Robinson 8-class monthly	87	44d ago	0↓ 8	$1,116/yr
Churn Risk 87% Annual Value $1,116 Member Since 218d No-Show Rate 91.1% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier4% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Olivia Wilson 8-class monthly	87	40d ago	1↓ 7	$1,092/yr
Churn Risk 87% Annual Value $1,092 Member Since 683d No-Show Rate 98.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate23% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
5	Olivia Lewis 4-class monthly	87	38d ago	1↓ 4	$756/yr
Churn Risk 87% Annual Value $756 Member Since 674d No-Show Rate 95.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop31% No-show rate22% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Kate Green 4-class monthly	86	39d ago	1↓ 3	$744/yr
Churn Risk 86% Annual Value $744 Member Since 339d No-Show Rate 93.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop30% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
7	Ava Wright 12-class monthly	85	52d ago	1↓ 5	$1,848/yr
Churn Risk 85% Annual Value $1,848 Member Since 425d No-Show Rate 96.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop33% No-show rate23% Membership tier2% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
8	Jennifer Williams 8-class monthly	84	31d ago	1↓ 5	$1,152/yr
Churn Risk 84% Annual Value $1,152 Member Since 313d No-Show Rate 89.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency38% Frequency drop33% No-show rate21% Membership tier4% Membership tenure4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
9	Jessica Green 4-class monthly	84	59d ago	1↓ 4	$684/yr
Churn Risk 84% Annual Value $684 Member Since 131d No-Show Rate 74.5% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop32% No-show rate18% Membership tier6% Membership tenure4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
10	Priya Williams 4-class monthly	83	42d ago	0↓ 8	$684/yr
Churn Risk 83% Annual Value $684 Member Since 689d No-Show Rate 71.1% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
11	Riley Young 4-class monthly	83	26d ago	1↓ 7	$876/yr
Churn Risk 83% Annual Value $876 Member Since 292d No-Show Rate 85.7% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency36% Frequency drop34% No-show rate21% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
12	Priya Robinson 4-class monthly	83	53d ago	1↓ 4	$828/yr
Churn Risk 83% Annual Value $828 Member Since 464d No-Show Rate 73.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
13	Stephanie Garcia 8-class monthly	83	46d ago	1↓ 5	$1,068/yr
Churn Risk 83% Annual Value $1,068 Member Since 115d No-Show Rate 55.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop34% No-show rate13% Membership tenure7% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
14	Michelle Nguyen 12-class monthly	82	29d ago	0↓ 5	$1,776/yr
Churn Risk 82% Annual Value $1,776 Member Since 50d No-Show Rate 66.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop34% No-show rate16% Membership tenure10% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
15	Peyton Walker 12-class monthly	82	40d ago	1↓ 5	$1,680/yr
Churn Risk 82% Annual Value $1,680 Member Since 479d No-Show Rate 83.5% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tier2% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal

Showing 1–15 of 332

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$79,550

Annual Revenue Protected

$23,865

by retaining 14 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly