| 1 | Riley Moore 8-class monthly | 93 | 62d ago | 0↓ 8 | $1,068/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 2 | Rachel Johnson 8-class monthly | 89 | 46d ago | 0↓ 8 | $1,080/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Emily Anderson unlimited | 89 | 57d ago | 0↓ 4 | $2,340/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Taylor Lewis unlimited | 89 | 31d ago | 0↓ 7 | $2,280/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 5 | Jordan Thomas 12-class monthly | 88 | 51d ago | 1↓ 6 | $1,764/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 6 | Priya Garcia 4-class monthly | 88 | 46d ago | 0↓ 5 | $852/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Stephanie Flores 8-class monthly | 87 | 41d ago | 0↓ 7 | $1,200/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Ava King 4-class monthly | 87 | 57d ago | 0↓ 8 | $744/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 9 | Megan Garcia unlimited | 87 | 36d ago | 0↓ 6 | $2,112/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 10 | Jessica Martin 8-class monthly | 87 | 62d ago | 1↓ 5 | $1,212/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Sarah Moore 12-class monthly | 87 | 45d ago | 0↓ 5 | $1,860/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 12 | Sophia Wilson 8-class monthly | 87 | 37d ago | 0↓ 6 | $1,068/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Stephanie Anderson 12-class monthly | 86 | 60d ago | 0↓ 6 | $1,692/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 14 | Taylor Walker 12-class monthly | 86 | 57d ago | 1↓ 5 | $1,776/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Brooke Walker 12-class monthly | 86 | 57d ago | 1↓ 5 | $1,680/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |