| 1 | Riley Clark 4-class monthly | 91 | 50d ago | 0↓ 4 | $672/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Brittany Taylor 8-class monthly | 90 | 45d ago | 0↓ 4 | $1,152/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 3 | Ava Thomas 4-class monthly | 88 | 64d ago | 0↓ 5 | $888/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Olivia Jackson 8-class monthly | 87 | 65d ago | 0↓ 5 | $1,224/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 5 | Charlotte Hill 4-class monthly | 86 | 63d ago | 1↓ 4 | $804/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 6 | Riley Walker 8-class monthly | 86 | 36d ago | 0↓ 6 | $1,044/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 7 | Ashley Lewis 8-class monthly | 85 | 53d ago | 0↓ 6 | $1,044/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 8 | Emily Williams 4-class monthly | 84 | 36d ago | 1↓ 7 | $876/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Ashley Lee 8-class monthly | 84 | 34d ago | 1↓ 4 | $1,212/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Priya King 4-class monthly | 84 | 37d ago | 1↓ 3 | $684/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Brittany Taylor unlimited | 84 | 49d ago | 0↓ 5 | $2,196/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Morgan Anderson unlimited | 83 | 35d ago | 0↓ 6 | $2,172/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 13 | Amanda Brown 8-class monthly | 82 | 28d ago | 1↓ 4 | $1,248/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Peyton King unlimited | 82 | 34d ago | 1↓ 4 | $2,232/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 15 | Nicole Lewis 8-class monthly | 82 | 36d ago | 1↓ 7 | $1,104/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |