JetSet Modern Pilates
Member Retention Intelligence|Jax Beach

Retention AI

Jax Beach · Jacksonville Beach, FL

Cohort Retention

% of members still active N months after joining

62%

6-month

39%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

245

High Risk

35

immediate action needed

Medium Risk

54

monitor closely

Revenue at Risk

$66,271

annual exposure

Member Risk Distribution

35

High Risk

14% of members

54

Medium Risk

22% of members

156

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
41%35/86 · $77,232
12-Class Monthly
27%14/52 · $24,048
8-Class Monthly
38%24/63 · $26,964
4-Class Monthly
36%16/44 · $12,300

Member Risk Table

245 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Riley Clark

4-class monthly

9150d ago0↓ 4$672/yr

Churn Risk

91%

Annual Value

$672

Member Since

70d

No-Show Rate

92.5%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate20%
Membership tenure6%
Membership tier6%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

2

Brittany Taylor

8-class monthly

9045d ago0↓ 4$1,152/yr

Churn Risk

90%

Annual Value

$1,152

Member Since

60d

No-Show Rate

92.5%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate21%
Membership tenure6%
Membership tier4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

3

Ava Thomas

4-class monthly

8864d ago0↓ 5$888/yr

Churn Risk

88%

Annual Value

$888

Member Since

33d

No-Show Rate

61.5%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate14%
Membership tenure9%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

4

Olivia Jackson

8-class monthly

8765d ago0↓ 5$1,224/yr

Churn Risk

87%

Annual Value

$1,224

Member Since

705d

No-Show Rate

95.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

5

Charlotte Hill

4-class monthly

8663d ago1↓ 4$804/yr

Churn Risk

86%

Annual Value

$804

Member Since

81d

No-Show Rate

68.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop32%
No-show rate16%
Membership tenure6%
Membership tier6%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

6

Riley Walker

8-class monthly

8636d ago0↓ 6$1,044/yr

Churn Risk

86%

Annual Value

$1,044

Member Since

542d

No-Show Rate

95.2%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency39%
Frequency drop33%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

7

Ashley Lewis

8-class monthly

8553d ago0↓ 6$1,044/yr

Churn Risk

85%

Annual Value

$1,044

Member Since

597d

No-Show Rate

89.2%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

8

Emily Williams

4-class monthly

8436d ago1↓ 7$876/yr

Churn Risk

84%

Annual Value

$876

Member Since

191d

No-Show Rate

75.1%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate18%
Membership tier6%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

9

Ashley Lee

8-class monthly

8434d ago1↓ 4$1,212/yr

Churn Risk

84%

Annual Value

$1,212

Member Since

169d

No-Show Rate

87.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Priya King

4-class monthly

8437d ago1↓ 3$684/yr

Churn Risk

84%

Annual Value

$684

Member Since

39d

No-Show Rate

59.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop30%
No-show rate14%
Membership tenure9%
Membership tier6%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

11

Brittany Taylor

unlimited

8449d ago0↓ 5$2,196/yr

Churn Risk

84%

Annual Value

$2,196

Member Since

601d

No-Show Rate

94.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate23%
Membership tenure2%
Membership tier1%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

12

Morgan Anderson

unlimited

8335d ago0↓ 6$2,172/yr

Churn Risk

83%

Annual Value

$2,172

Member Since

550d

No-Show Rate

95.6%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop34%
No-show rate23%
Membership tenure2%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

13

Amanda Brown

8-class monthly

8228d ago1↓ 4$1,248/yr

Churn Risk

82%

Annual Value

$1,248

Member Since

35d

No-Show Rate

62.1%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency37%
Frequency drop33%
No-show rate15%
Membership tenure10%
Membership tier4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Peyton King

unlimited

8234d ago1↓ 4$2,232/yr

Churn Risk

82%

Annual Value

$2,232

Member Since

392d

No-Show Rate

96.5%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate24%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

15

Nicole Lewis

8-class monthly

8236d ago1↓ 7$1,104/yr

Churn Risk

82%

Annual Value

$1,104

Member Since

231d

No-Show Rate

67.9%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tier4%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 115 of 245
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

11

Total at Risk

$66,271

Annual Revenue Protected

$19,881

by retaining 11 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly