| 1 | Lauren Hill 4-class monthly | 94 | 59d ago | 1↓ 7 | $816/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 2 | Nicole Jackson 4-class monthly | 86 | 40d ago | 0↓ 6 | $696/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 3 | Sarah Martin 4-class monthly | 86 | 49d ago | 1↓ 7 | $660/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Riley Green 12-class monthly | 85 | 60d ago | 0↓ 5 | $1,668/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Emily Martin 12-class monthly | 85 | 29d ago | 0↓ 4 | $1,764/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Sarah Garcia 4-class monthly | 85 | 26d ago | 0↓ 5 | $672/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Emily Wilson 8-class monthly | 85 | 42d ago | 0↓ 7 | $1,044/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Rachel Garcia unlimited | 84 | 61d ago | 0↓ 8 | $2,280/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 9 | Morgan Garcia 12-class monthly | 83 | 28d ago | 1↓ 6 | $1,752/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Jennifer Anderson 8-class monthly | 83 | 48d ago | 0↓ 4 | $1,080/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Megan Young 4-class monthly | 82 | 36d ago | 0↓ 5 | $876/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 12 | Megan Moore unlimited | 82 | 37d ago | 0↓ 7 | $2,196/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 13 | Jordan Anderson 12-class monthly | 81 | 65d ago | 1↓ 6 | $1,644/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 14 | Camille Flores 4-class monthly | 81 | 44d ago | 0↓ 4 | $864/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 15 | Jessica Torres 8-class monthly | 80 | 21d ago | 1↓ 7 | $1,020/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |