Member Retention Intelligence|← Estero – Coconut Point

Retention AI

Estero – Coconut Point · Estero, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

64%

6-month

41%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

246

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$58,936

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

158

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

31%19/61 · $41,724

12-Class Monthly

40%25/63 · $42,660

8-Class Monthly

40%24/60 · $27,192

4-Class Monthly

32%20/62 · $14,868

Member Risk Table

246 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Charlotte Moore 4-class monthly	90	57d ago	1↓ 5	$804/yr
Churn Risk 90% Annual Value $804 Member Since 232d No-Show Rate 97.1% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
2	Lauren Wilson unlimited	88	64d ago	1↓ 3	$2,304/yr
Churn Risk 88% Annual Value $2,304 Member Since 48d No-Show Rate 95.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop29% No-show rate22% Membership tenure9% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
3	Riley Williams 4-class monthly	87	39d ago	1↓ 7	$792/yr
Churn Risk 87% Annual Value $792 Member Since 536d No-Show Rate 93.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
4	Ashley Wright 12-class monthly	86	49d ago	0↓ 6	$1,620/yr
Churn Risk 86% Annual Value $1,620 Member Since 196d No-Show Rate 93.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate22% Membership tenure3% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
5	Amelia Thomas 8-class monthly	86	32d ago	0↓ 7	$1,056/yr
Churn Risk 86% Annual Value $1,056 Member Since 142d No-Show Rate 95.0% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency38% Frequency drop33% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Jennifer Martin 12-class monthly	86	63d ago	1↓ 4	$1,692/yr
Churn Risk 86% Annual Value $1,692 Member Since 237d No-Show Rate 96.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop32% No-show rate23% Membership tenure3% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
7	Jennifer Martin 8-class monthly	86	41d ago	1↓ 7	$1,212/yr
Churn Risk 86% Annual Value $1,212 Member Since 103d No-Show Rate 70.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate16% Membership tenure6% Membership tier4% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
8	Rachel Allen 8-class monthly	85	43d ago	0↓ 5	$1,068/yr
Churn Risk 85% Annual Value $1,068 Member Since 117d No-Show Rate 67.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop33% No-show rate16% Membership tenure6% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
9	Sarah Allen 12-class monthly	85	56d ago	0↓ 5	$1,680/yr
Churn Risk 85% Annual Value $1,680 Member Since 170d No-Show Rate 87.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop33% No-show rate21% Membership tenure4% Membership tier2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
10	Taylor Wright 4-class monthly	84	59d ago	1↓ 4	$768/yr
Churn Risk 84% Annual Value $768 Member Since 96d No-Show Rate 61.8% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop32% No-show rate15% Membership tenure7% Membership tier6% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
11	Emily Scott 4-class monthly	84	46d ago	1↓ 6	$660/yr
Churn Risk 84% Annual Value $660 Member Since 560d No-Show Rate 76.4% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tier6% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Ava King unlimited	83	47d ago	1↓ 5	$2,208/yr
Churn Risk 83% Annual Value $2,208 Member Since 494d No-Show Rate 94.2% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency41% Frequency drop34% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
13	Brittany Nguyen 8-class monthly	83	52d ago	0↓ 6	$1,188/yr
Churn Risk 83% Annual Value $1,188 Member Since 678d No-Show Rate 77.0% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
14	Kate Thomas 12-class monthly	83	43d ago	0↓ 8	$1,812/yr
Churn Risk 83% Annual Value $1,812 Member Since 443d No-Show Rate 84.1% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency42% Frequency drop34% No-show rate20% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
15	Ashley Walker 12-class monthly	82	56d ago	1↓ 4	$1,704/yr
Churn Risk 82% Annual Value $1,704 Member Since 339d No-Show Rate 77.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency42% Frequency drop33% No-show rate19% Membership tenure4% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 246

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$58,936

Annual Revenue Protected

$17,681

by retaining 10 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly