Member Retention Intelligence|← Edgewater

Retention AI

Edgewater · Miami, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

61%

6-month

38%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

283

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$66,736

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

180

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

34%24/71 · $53,232

12-Class Monthly

33%25/76 · $43,248

8-Class Monthly

35%26/75 · $30,516

4-Class Monthly

46%28/61 · $21,684

Member Risk Table

283 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Sophia Moore 8-class monthly	90	48d ago	1↓ 7	$1,116/yr
Churn Risk 90% Annual Value $1,116 Member Since 103d No-Show Rate 94.6% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tenure6% Membership tier4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
2	Rebecca Lewis 8-class monthly	89	51d ago	0↓ 8	$1,248/yr
Churn Risk 89% Annual Value $1,248 Member Since 76d No-Show Rate 90.2% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency38% Frequency drop31% No-show rate20% Membership tenure6% Membership tier4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
3	Riley Scott 4-class monthly	89	40d ago	0↓ 8	$888/yr
Churn Risk 89% Annual Value $888 Member Since 176d No-Show Rate 94.4% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop31% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
4	Rachel Nguyen 4-class monthly	89	51d ago	0↓ 5	$720/yr
Churn Risk 89% Annual Value $720 Member Since 175d No-Show Rate 91.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency39% Frequency drop32% No-show rate21% Membership tier6% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Megan Young 4-class monthly	89	44d ago	1↓ 4	$684/yr
Churn Risk 89% Annual Value $684 Member Since 250d No-Show Rate 95.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop31% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
6	Jennifer Brown 12-class monthly	87	49d ago	1↓ 7	$1,632/yr
Churn Risk 87% Annual Value $1,632 Member Since 113d No-Show Rate 88.0% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency39% Frequency drop32% No-show rate20% Membership tenure6% Membership tier2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
7	Sarah Thomas 8-class monthly	87	36d ago	0↓ 5	$1,200/yr
Churn Risk 87% Annual Value $1,200 Member Since 88d No-Show Rate 81.3% Risk Factors !No visits in 30+ days !Monthly frequency down sharply !Multiple no-shows recorded Model Feature Weights Visit recency38% Frequency drop32% No-show rate19% Membership tenure6% Membership tier4% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
8	Olivia Anderson 4-class monthly	85	54d ago	1↓ 6	$816/yr
Churn Risk 85% Annual Value $816 Member Since 685d No-Show Rate 82.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tier6% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
9	Charlotte Martinez 12-class monthly	84	58d ago	0↓ 6	$1,740/yr
Churn Risk 84% Annual Value $1,740 Member Since 255d No-Show Rate 85.6% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tenure4% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
10	Sarah Flores 4-class monthly	84	45d ago	0↓ 6	$768/yr
Churn Risk 84% Annual Value $768 Member Since 269d No-Show Rate 69.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate17% Membership tier6% Membership tenure4% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
11	Nicole Green 8-class monthly	83	63d ago	0↓ 5	$1,056/yr
Churn Risk 83% Annual Value $1,056 Member Since 611d No-Show Rate 79.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate19% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Jessica Clark unlimited	83	39d ago	0↓ 5	$2,292/yr
Churn Risk 83% Annual Value $2,292 Member Since 603d No-Show Rate 94.4% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop34% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
13	Jessica Jackson 4-class monthly	83	48d ago	0↓ 6	$900/yr
Churn Risk 83% Annual Value $900 Member Since 206d No-Show Rate 63.3% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop34% No-show rate15% Membership tier6% Membership tenure4% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Ashley Young 4-class monthly	83	52d ago	1↓ 7	$696/yr
Churn Risk 83% Annual Value $696 Member Since 463d No-Show Rate 68.6% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
15	Taylor Martinez 4-class monthly	83	47d ago	0↓ 8	$864/yr
Churn Risk 83% Annual Value $864 Member Since 623d No-Show Rate 68.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency42% Frequency drop34% No-show rate17% Membership tier6% Membership tenure2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 1–15 of 283

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$66,736

Annual Revenue Protected

$20,021

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly