Member Retention Intelligence|← Dr. Phillips

Retention AI

Dr. Phillips · Orlando, FL

Studio

Overview Members Classes Retention AI Sales Operations Inventory Maintenance Reviews Settings

Cohort Retention

% of members still active N months after joining

63%

6-month

40%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

264

High Risk

immediate action needed

Medium Risk

monitor closely

Revenue at Risk

$68,519

annual exposure

Member Risk Distribution

High Risk

14% of members

Medium Risk

22% of members

169

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited

41%30/74 · $66,996

12-Class Monthly

38%23/60 · $39,900

8-Class Monthly

37%22/60 · $25,524

4-Class Monthly

29%20/70 · $15,888

Member Risk Table

264 members · sorted by churn probability

#	Member	Risk	Last Visit	Visits 30d	Annual Value
1	Ava Scott 8-class monthly	89	57d ago	0↓ 4	$1,224/yr
Churn Risk 89% Annual Value $1,224 Member Since 161d No-Show Rate 99.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop32% No-show rate22% Membership tier4% Membership tenure3% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
2	Charlotte Wright 4-class monthly	87	51d ago	1↓ 3	$804/yr
Churn Risk 87% Annual Value $804 Member Since 303d No-Show Rate 95.4% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency39% Frequency drop29% No-show rate22% Membership tier6% Membership tenure3% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
3	Olivia Young 8-class monthly	87	57d ago	1↓ 7	$1,248/yr
Churn Risk 87% Annual Value $1,248 Member Since 672d No-Show Rate 96.2% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
4	Rebecca Young 8-class monthly	87	62d ago	0↓ 6	$1,188/yr
Churn Risk 87% Annual Value $1,188 Member Since 418d No-Show Rate 95.5% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop32% No-show rate22% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
5	Natalie Nguyen 4-class monthly	86	45d ago	0↓ 7	$888/yr
Churn Risk 86% Annual Value $888 Member Since 661d No-Show Rate 87.9% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency40% Frequency drop32% No-show rate20% Membership tier6% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
6	Charlotte Lewis 12-class monthly	86	40d ago	1↓ 6	$1,668/yr
Churn Risk 86% Annual Value $1,668 Member Since 108d No-Show Rate 81.2% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency40% Frequency drop33% No-show rate19% Membership tenure6% Membership tier2% Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call
7	Peyton Walker 8-class monthly	85	59d ago	1↓ 7	$1,224/yr
Churn Risk 85% Annual Value $1,224 Member Since 574d No-Show Rate 86.8% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency40% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
8	Ava Green 12-class monthly	85	46d ago	0↓ 4	$1,776/yr
Churn Risk 85% Annual Value $1,776 Member Since 617d No-Show Rate 94.2% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate22% Membership tier2% Membership tenure2% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
9	Brooke King 8-class monthly	85	51d ago	1↓ 6	$1,236/yr
Churn Risk 85% Annual Value $1,236 Member Since 563d No-Show Rate 85.7% Risk Factors !Membership renewal approaching !Long absence streak !Booking activity stopped Model Feature Weights Visit recency41% Frequency drop33% No-show rate20% Membership tier4% Membership tenure2% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
10	Jennifer Anderson unlimited	84	49d ago	0↓ 6	$2,160/yr
Churn Risk 84% Annual Value $2,160 Member Since 68d No-Show Rate 77.7% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency41% Frequency drop33% No-show rate18% Membership tenure7% Membership tier1% Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount
11	Nicole Brown 12-class monthly	84	33d ago	0↓ 6	$1,812/yr
Churn Risk 84% Annual Value $1,812 Member Since 81d No-Show Rate 79.0% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency39% Frequency drop33% No-show rate19% Membership tenure7% Membership tier2% Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal
12	Peyton Green unlimited	84	59d ago	1↓ 6	$2,196/yr
Churn Risk 84% Annual Value $2,196 Member Since 558d No-Show Rate 94.8% Risk Factors !Last-minute cancellations increasing !Weekly cadence broken for 5+ weeks !Engagement metrics at lowest point Model Feature Weights Visit recency41% Frequency drop33% No-show rate23% Membership tenure2% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
13	Brittany Scott unlimited	83	60d ago	0↓ 6	$2,268/yr
Churn Risk 83% Annual Value $2,268 Member Since 177d No-Show Rate 86.6% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate21% Membership tenure4% Membership tier1% Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer
14	Riley Lewis 8-class monthly	83	47d ago	0↓ 5	$1,080/yr
Churn Risk 83% Annual Value $1,080 Member Since 351d No-Show Rate 69.7% Risk Factors !46-day absence from studio !Visits dropped from 6/month to 0 !100% no-show rate this month Model Feature Weights Visit recency41% Frequency drop34% No-show rate17% Membership tier4% Membership tenure4% Suggested Action Have their favorite instructor reach out directly with a come-back incentive
15	Priya Williams unlimited	82	50d ago	0↓ 7	$2,328/yr
Churn Risk 82% Annual Value $2,328 Member Since 177d No-Show Rate 77.5% Risk Factors !30+ day lapse in attendance !Visited only once in past 45 days !Classpass usage replacing membership Model Feature Weights Visit recency42% Frequency drop34% No-show rate19% Membership tenure4% Membership tier1% Suggested Action Have their favorite instructor reach out directly with a come-back incentive

Showing 1–15 of 264

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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%

5%80%

Members Saved

Total at Risk

$68,519

Annual Revenue Protected

$20,556

by retaining 11 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly