JetSet Modern Pilates
Member Retention Intelligence|Downtown Tampa

Retention AI

Downtown Tampa · Tampa, FL

Cohort Retention

% of members still active N months after joining

69%

6-month

47%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

248

High Risk

32

immediate action needed

Medium Risk

55

monitor closely

Revenue at Risk

$58,530

annual exposure

Member Risk Distribution

32

High Risk

13% of members

55

Medium Risk

22% of members

161

Low Risk

65% of members

At-Risk by Membership Tier

Unlimited
28%19/67 · $42,252
12-Class Monthly
44%25/57 · $43,656
8-Class Monthly
32%21/66 · $24,048
4-Class Monthly
38%22/58 · $17,508

Member Risk Table

248 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Taylor King

8-class monthly

8851d ago1↓ 5$1,176/yr

Churn Risk

88%

Annual Value

$1,176

Member Since

227d

No-Show Rate

93.5%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

2

Kate Torres

4-class monthly

8733d ago1↓ 7$684/yr

Churn Risk

87%

Annual Value

$684

Member Since

415d

No-Show Rate

97.8%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency38%
Frequency drop32%
No-show rate23%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

3

Olivia Wilson

4-class monthly

8543d ago0↓ 8$888/yr

Churn Risk

85%

Annual Value

$888

Member Since

251d

No-Show Rate

75.6%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate18%
Membership tier6%
Membership tenure4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

4

Olivia Lee

8-class monthly

8543d ago1↓ 6$1,236/yr

Churn Risk

85%

Annual Value

$1,236

Member Since

677d

No-Show Rate

87.7%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

5

Ava Young

4-class monthly

8452d ago1↓ 6$828/yr

Churn Risk

84%

Annual Value

$828

Member Since

314d

No-Show Rate

70.8%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate17%
Membership tier6%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

6

Kate Johnson

unlimited

8453d ago1↓ 5$2,244/yr

Churn Risk

84%

Annual Value

$2,244

Member Since

439d

No-Show Rate

98.6%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate23%
Membership tenure2%
Membership tier1%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

7

Camille Walker

8-class monthly

8450d ago1↓ 3$1,092/yr

Churn Risk

84%

Annual Value

$1,092

Member Since

183d

No-Show Rate

86.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop31%
No-show rate21%
Membership tier4%
Membership tenure4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

8

Brittany Flores

8-class monthly

8442d ago0↓ 7$1,248/yr

Churn Risk

84%

Annual Value

$1,248

Member Since

106d

No-Show Rate

61.4%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate15%
Membership tenure7%
Membership tier4%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

9

Camille Garcia

8-class monthly

8342d ago0↓ 6$1,080/yr

Churn Risk

83%

Annual Value

$1,080

Member Since

231d

No-Show Rate

71.3%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate17%
Membership tier4%
Membership tenure4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

10

Brittany Brown

unlimited

8363d ago0↓ 4$2,196/yr

Churn Risk

83%

Annual Value

$2,196

Member Since

534d

No-Show Rate

91.6%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate22%
Membership tenure2%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

11

Rebecca Anderson

12-class monthly

8343d ago0↓ 5$1,680/yr

Churn Risk

83%

Annual Value

$1,680

Member Since

302d

No-Show Rate

76.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate19%
Membership tenure4%
Membership tier2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

12

Jennifer Scott

unlimited

8224d ago1↓ 7$2,172/yr

Churn Risk

82%

Annual Value

$2,172

Member Since

52d

No-Show Rate

86.3%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency34%
Frequency drop34%
No-show rate21%
Membership tenure10%
Membership tier1%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Brittany Scott

8-class monthly

8249d ago0↓ 5$1,152/yr

Churn Risk

82%

Annual Value

$1,152

Member Since

254d

No-Show Rate

66.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency42%
Frequency drop34%
No-show rate16%
Membership tier4%
Membership tenure4%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

14

Peyton Jones

4-class monthly

8221d ago0↓ 6$720/yr

Churn Risk

82%

Annual Value

$720

Member Since

147d

No-Show Rate

98.5%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Frequency drop34%
Visit recency32%
No-show rate24%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

15

Diana Green

unlimited

8263d ago1↓ 3$2,232/yr

Churn Risk

82%

Annual Value

$2,232

Member Since

160d

No-Show Rate

89.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency42%
Frequency drop31%
No-show rate22%
Membership tenure4%
Membership tier1%

Suggested Action

Offer a 1-week pause on their membership to buy time; follow up with a check-in call

Showing 115 of 248
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

10

Total at Risk

$58,530

Annual Revenue Protected

$17,559

by retaining 10 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly