| 1 | Taylor King 8-class monthly | 88 | 51d ago | 1↓ 5 | $1,176/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Kate Torres 4-class monthly | 87 | 33d ago | 1↓ 7 | $684/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 3 | Olivia Wilson 4-class monthly | 85 | 43d ago | 0↓ 8 | $888/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 4 | Olivia Lee 8-class monthly | 85 | 43d ago | 1↓ 6 | $1,236/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Ava Young 4-class monthly | 84 | 52d ago | 1↓ 6 | $828/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Kate Johnson unlimited | 84 | 53d ago | 1↓ 5 | $2,244/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 7 | Camille Walker 8-class monthly | 84 | 50d ago | 1↓ 3 | $1,092/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 8 | Brittany Flores 8-class monthly | 84 | 42d ago | 0↓ 7 | $1,248/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Camille Garcia 8-class monthly | 83 | 42d ago | 0↓ 6 | $1,080/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 10 | Brittany Brown unlimited | 83 | 63d ago | 0↓ 4 | $2,196/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 11 | Rebecca Anderson 12-class monthly | 83 | 43d ago | 0↓ 5 | $1,680/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Jennifer Scott unlimited | 82 | 24d ago | 1↓ 7 | $2,172/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Brittany Scott 8-class monthly | 82 | 49d ago | 0↓ 5 | $1,152/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 14 | Peyton Jones 4-class monthly | 82 | 21d ago | 0↓ 6 | $720/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 15 | Diana Green unlimited | 82 | 63d ago | 1↓ 3 | $2,232/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |