| 1 | Diana Nguyen 8-class monthly | 93 | 51d ago | 0↓ 5 | $1,080/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 2 | Priya Flores 4-class monthly | 89 | 41d ago | 1↓ 7 | $828/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 3 | Brittany Torres 4-class monthly | 88 | 26d ago | 0↓ 4 | $756/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 4 | Kate Allen unlimited | 88 | 31d ago | 0↓ 8 | $2,184/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 5 | Diana Jones 4-class monthly | 87 | 34d ago | 0↓ 7 | $804/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 6 | Rachel Taylor 4-class monthly | 87 | 38d ago | 0↓ 5 | $732/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Amanda Thomas 12-class monthly | 86 | 61d ago | 1↓ 7 | $1,644/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 8 | Jessica Hall 8-class monthly | 86 | 44d ago | 1↓ 7 | $1,080/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 9 | Morgan Scott 4-class monthly | 86 | 62d ago | 0↓ 7 | $804/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 10 | Ava Hall 8-class monthly | 86 | 39d ago | 1↓ 6 | $1,140/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 11 | Stephanie Robinson 12-class monthly | 86 | 51d ago | 0↓ 7 | $1,692/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 12 | Jennifer Thomas 8-class monthly | 84 | 64d ago | 1↓ 3 | $1,140/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 13 | Jennifer Clark 12-class monthly | 84 | 61d ago | 1↓ 4 | $1,848/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Rebecca Martinez 12-class monthly | 84 | 51d ago | 0↓ 7 | $1,728/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 15 | Natalie Garcia 12-class monthly | 83 | 45d ago | 0↓ 8 | $1,704/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |