JetSet Modern Pilates
Member Retention Intelligence|Coconut Grove

Retention AI

Coconut Grove · Coconut Grove, FL

Cohort Retention

% of members still active N months after joining

65%

6-month

43%

12-month

Cohort curves projected from live churn rate · each line = a quarterly member cohort

Members Analyzed

290

High Risk

39

immediate action needed

Medium Risk

64

monitor closely

Revenue at Risk

$69,605

annual exposure

Member Risk Distribution

39

High Risk

13% of members

64

Medium Risk

22% of members

187

Low Risk

64% of members

At-Risk by Membership Tier

Unlimited
33%22/66 · $49,188
12-Class Monthly
38%31/81 · $53,388
8-Class Monthly
35%26/75 · $29,364
4-Class Monthly
35%24/68 · $19,044

Member Risk Table

290 members · sorted by churn probability

#MemberRiskLast VisitVisits 30dAnnual Value
1

Brooke Lewis

4-class monthly

9159d ago0↓ 5$660/yr

Churn Risk

91%

Annual Value

$660

Member Since

107d

No-Show Rate

89.1%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate20%
Membership tenure6%
Membership tier6%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

2

Brittany Wright

12-class monthly

8941d ago0↓ 4$1,716/yr

Churn Risk

89%

Annual Value

$1,716

Member Since

65d

No-Show Rate

98.0%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency38%
Frequency drop31%
No-show rate22%
Membership tenure6%
Membership tier2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

3

Diana Torres

4-class monthly

8949d ago1↓ 5$864/yr

Churn Risk

89%

Annual Value

$864

Member Since

39d

No-Show Rate

68.4%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency39%
Frequency drop31%
No-show rate15%
Membership tenure9%
Membership tier6%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

4

Michelle Nguyen

4-class monthly

8740d ago1↓ 7$708/yr

Churn Risk

87%

Annual Value

$708

Member Since

124d

No-Show Rate

85.1%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate20%
Membership tier6%
Membership tenure3%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

5

Rachel Robinson

8-class monthly

8745d ago1↓ 5$1,152/yr

Churn Risk

87%

Annual Value

$1,152

Member Since

273d

No-Show Rate

90.7%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate21%
Membership tier4%
Membership tenure3%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

6

Jessica Jackson

8-class monthly

8738d ago1↓ 6$1,224/yr

Churn Risk

87%

Annual Value

$1,224

Member Since

111d

No-Show Rate

77.9%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency39%
Frequency drop32%
No-show rate18%
Membership tenure6%
Membership tier4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

7

Amanda Moore

8-class monthly

8651d ago1↓ 6$1,056/yr

Churn Risk

86%

Annual Value

$1,056

Member Since

451d

No-Show Rate

92.7%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate22%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

8

Sarah Taylor

12-class monthly

8661d ago1↓ 3$1,728/yr

Churn Risk

86%

Annual Value

$1,728

Member Since

87d

No-Show Rate

92.0%

Risk Factors

  • !Last-minute cancellations increasing
  • !Weekly cadence broken for 5+ weeks
  • !Engagement metrics at lowest point

Model Feature Weights

Visit recency40%
Frequency drop30%
No-show rate21%
Membership tenure6%
Membership tier2%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

9

Brittany Green

8-class monthly

8548d ago1↓ 5$1,044/yr

Churn Risk

85%

Annual Value

$1,044

Member Since

503d

No-Show Rate

87.3%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency40%
Frequency drop33%
No-show rate21%
Membership tier4%
Membership tenure2%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

10

Taylor Nguyen

4-class monthly

8548d ago0↓ 5$828/yr

Churn Risk

85%

Annual Value

$828

Member Since

477d

No-Show Rate

79.2%

Risk Factors

  • !30+ day lapse in attendance
  • !Visited only once in past 45 days
  • !Classpass usage replacing membership

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate19%
Membership tier6%
Membership tenure2%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

11

Michelle Flores

8-class monthly

8427d ago0↓ 6$1,140/yr

Churn Risk

84%

Annual Value

$1,140

Member Since

221d

No-Show Rate

98.5%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency36%
Frequency drop33%
No-show rate23%
Membership tier4%
Membership tenure4%

Suggested Action

Send personalized win-back text within 48 hours, offer a free class before renewal

12

Kate Wright

4-class monthly

8442d ago0↓ 7$756/yr

Churn Risk

84%

Annual Value

$756

Member Since

253d

No-Show Rate

69.4%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency41%
Frequency drop33%
No-show rate16%
Membership tier6%
Membership tenure4%

Suggested Action

Trigger an automated re-engagement sequence with a limited-time comeback discount

13

Michelle Johnson

4-class monthly

8427d ago1↓ 7$888/yr

Churn Risk

84%

Annual Value

$888

Member Since

414d

No-Show Rate

95.0%

Risk Factors

  • !46-day absence from studio
  • !Visits dropped from 6/month to 0
  • !100% no-show rate this month

Model Feature Weights

Visit recency36%
Frequency drop33%
No-show rate23%
Membership tier6%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

14

Peyton Lewis

4-class monthly

8339d ago1↓ 5$708/yr

Churn Risk

83%

Annual Value

$708

Member Since

66d

No-Show Rate

53.6%

Risk Factors

  • !Membership renewal approaching
  • !Long absence streak
  • !Booking activity stopped

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate13%
Membership tenure7%
Membership tier6%

Suggested Action

Have their favorite instructor reach out directly with a come-back incentive

15

Lauren Green

8-class monthly

8351d ago0↓ 6$1,212/yr

Churn Risk

83%

Annual Value

$1,212

Member Since

381d

No-Show Rate

79.0%

Risk Factors

  • !No visits in 30+ days
  • !Monthly frequency down sharply
  • !Multiple no-shows recorded

Model Feature Weights

Visit recency41%
Frequency drop34%
No-show rate19%
Membership tier4%
Membership tenure2%

Suggested Action

Immediate personal outreach — call from studio lead with a complimentary drop-in offer

Showing 115 of 290
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Retention ROI Calculator

Estimate how much annual revenue you can protect by retaining at-risk members.

% of high-risk members retained30%
5%80%

Members Saved

12

Total at Risk

$69,605

Annual Revenue Protected

$20,882

by retaining 12 members at 30%

JetSet Retention AI · Model AUC 0.841 · Predictions regenerate weekly