| 1 | Brooke Lewis 4-class monthly | 91 | 59d ago | 0↓ 5 | $660/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 2 | Brittany Wright 12-class monthly | 89 | 41d ago | 0↓ 4 | $1,716/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 3 | Diana Torres 4-class monthly | 89 | 49d ago | 1↓ 5 | $864/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 4 | Michelle Nguyen 4-class monthly | 87 | 40d ago | 1↓ 7 | $708/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Rachel Robinson 8-class monthly | 87 | 45d ago | 1↓ 5 | $1,152/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 6 | Jessica Jackson 8-class monthly | 87 | 38d ago | 1↓ 6 | $1,224/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 7 | Amanda Moore 8-class monthly | 86 | 51d ago | 1↓ 6 | $1,056/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 8 | Sarah Taylor 12-class monthly | 86 | 61d ago | 1↓ 3 | $1,728/yr | |
Risk Factors - !Last-minute cancellations increasing
- !Weekly cadence broken for 5+ weeks
- !Engagement metrics at lowest point
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 9 | Brittany Green 8-class monthly | 85 | 48d ago | 1↓ 5 | $1,044/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 10 | Taylor Nguyen 4-class monthly | 85 | 48d ago | 0↓ 5 | $828/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 11 | Michelle Flores 8-class monthly | 84 | 27d ago | 0↓ 6 | $1,140/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 12 | Kate Wright 4-class monthly | 84 | 42d ago | 0↓ 7 | $756/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 13 | Michelle Johnson 4-class monthly | 84 | 27d ago | 1↓ 7 | $888/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 14 | Peyton Lewis 4-class monthly | 83 | 39d ago | 1↓ 5 | $708/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 15 | Lauren Green 8-class monthly | 83 | 51d ago | 0↓ 6 | $1,212/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |