| 1 | Morgan Torres 4-class monthly | 89 | 51d ago | 0↓ 6 | $684/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 2 | Sophia Jones 4-class monthly | 88 | 65d ago | 1↓ 4 | $768/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 3 | Rachel Wright 8-class monthly | 87 | 41d ago | 0↓ 6 | $1,248/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 4 | Ashley Nguyen 8-class monthly | 86 | 48d ago | 1↓ 7 | $1,044/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 5 | Nicole Harris 12-class monthly | 86 | 52d ago | 0↓ 7 | $1,728/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 6 | Jordan Nguyen 4-class monthly | 86 | 58d ago | 0↓ 5 | $684/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 7 | Lauren Garcia 4-class monthly | 86 | 29d ago | 1↓ 6 | $864/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Trigger an automated re-engagement sequence with a limited-time comeback discount |
| 8 | Olivia King 4-class monthly | 84 | 40d ago | 0↓ 5 | $720/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 9 | Michelle Torres 12-class monthly | 84 | 35d ago | 1↓ 3 | $1,800/yr | |
Risk Factors - !No visits in 30+ days
- !Monthly frequency down sharply
- !Multiple no-shows recorded
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |
| 10 | Camille Hill 4-class monthly | 84 | 45d ago | 1↓ 7 | $888/yr | |
Risk Factors - !46-day absence from studio
- !Visits dropped from 6/month to 0
- !100% no-show rate this month
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 11 | Priya Taylor 8-class monthly | 84 | 48d ago | 0↓ 6 | $1,104/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 12 | Michelle Wright 8-class monthly | 84 | 54d ago | 1↓ 4 | $1,224/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Have their favorite instructor reach out directly with a come-back incentive |
| 13 | Riley Allen 8-class monthly | 84 | 45d ago | 0↓ 5 | $1,164/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Send personalized win-back text within 48 hours, offer a free class before renewal |
| 14 | Morgan Anderson unlimited | 83 | 47d ago | 0↓ 8 | $2,112/yr | |
Risk Factors - !30+ day lapse in attendance
- !Visited only once in past 45 days
- !Classpass usage replacing membership
Suggested Action Immediate personal outreach — call from studio lead with a complimentary drop-in offer |
| 15 | Priya Taylor 12-class monthly | 83 | 36d ago | 0↓ 7 | $1,764/yr | |
Risk Factors - !Membership renewal approaching
- !Long absence streak
- !Booking activity stopped
Suggested Action Offer a 1-week pause on their membership to buy time; follow up with a check-in call |